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The Shift in a few words
The Shift Project's presentation brochure:
A single goal: to make the required shift to a carbon free economy to ensure stability, and therefore prosperity.
A single belief: in a democracy, no great ambition can be realised if the entire economy militates against it. Therefore, to make any change desirable for the community as a whole, it is essential to convince a proportion of influential economic actors that the desired change will be in their interest over the medium term. The Shift Project’s aim is to bring these actors together.
A primary target group: the decision-makers of the global economy.
A starting point: documented observations and reports prepared on the basis of the very latest scientific knowledge in conjunction with experts in the field.
Added value: realistic and ambitious proposals to trigger the shift to a carbon free economy.
A distinctive profile: a management team from the business world, with substantial experience in the non-profit sector.